Store experience and co-creation: the case of temporary shop

Author： Spena Tiziana Russo   Caridà Angela   Colurcio Maria   Melia Monia  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.40, Iss.1, 2012-01, pp. : 21-40

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Customer community and co-creation: a case study

By Rowley Jennifer   Kupiec-Teahan Beata   Leeming Edward  

Marketing Intelligence & Planning, Vol. 25, Iss. 2, 2007-04 ,pp. : 136-146

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer participation in online co-creation experience: the role of e-service quality

By Elsharnouby Tamer H.   Mahrous Abeer A.  

Journal of Research in Interactive Marketing, Vol. 9, Iss. 4, 2015-10 ,pp. : 313-336

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer co-creation and new product development: a case study in the food industry

By Filieri Raffaele  

Marketing Intelligence & Planning, Vol. 31, Iss. 1, 2013-01 ,pp. : 40-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The mechanisms of value co-creation

By Saarijärvi Hannu  

Journal of Strategic Marketing, Vol. 20, Iss. 5, 2012-08 ,pp. : 381-391

Routledge Ltd

Access to resources Recommend Favorite

Defective co-creation

By GreerDominique A.School of Advertising   Marketing and Public Relations   Queensland University of Technology   Brisbane   Australia  

European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. : 238-261

Emerald Group Publishing Ltd

Access to resources Recommend Favorite