Author: Nicholson T Alistair J
Publisher: Emerald Group Publishing Ltd
ISSN: 0960-4529
Source: Managing Service Quality, Vol.6, Iss.5, 1996-05, pp. : 53-56
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Abstract
Describes the "high street trading exercise" and its value in revealing the theory of service management and the impact it has had on the student learning process. Also provides a means of researching particular perspectives on comparative service contexts.
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