The service concepts in practice: compromises in high street trading

Author: Nicholson T Alistair J  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.6, Iss.5, 1996-05, pp. : 53-56

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Describes the "high street trading exercise" and its value in revealing the theory of service management and the impact it has had on the student learning process. Also provides a means of researching particular perspectives on comparative service contexts.