Is bigger better? : The anticipation of scale efficiencies and decision participation as motivations for aspiring multi-unit franchisees

Author： Grünhagen Marko Mittelstaedt Robert A

Publisher： Emerald Group Publishing Ltd

ISSN： 1355-2554

Source： International Journal of Entrepreneurial Behaviour and Research, Vol.8, Iss.3, 2002-07, pp. : 188-200

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