Pricing and positioning for the Single European Currency ‐ the state of play among Northampton small and medium-sized enterprises

Author: Fallon Grahame   Graham Stuart   Willetts Roger  

Publisher: Emerald Group Publishing Ltd

ISSN: 1462-6004

Source: Journal of Small Business and Enterprise Development, Vol.7, Iss.2, 2000-06, pp. : 171-181

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Abstract