Exploring the impact of brand image on customer loyalty and commitment in China

Author: Ogba Ike-Elechi   Tan Zhenzhen  

Publisher: Emerald Group Publishing Ltd

ISSN: 1746-8779

Source: Journal of Technology Management in China, Vol.4, Iss.2, 2009-05, pp. : 132-144

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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