A review of research on direct-to-consumer advertising of prescription drugs: Directions for future research

By Mukherjee Avinandan   Limbu Yam   Wanasika Isaac  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 7, Iss. 3, 2013-08 ,pp. : 226-243

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The endogenous modeling of the effect of direct-to-consumer advertising in prescription drugs

By Kalyanaram G.K.  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 3, Iss. 2, 2009-06 ,pp. : 137-148

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ethical and epistemic issues in direct-to-consumer drug advertising: where is patient agency?

By Womack Catherine  

Medicine, Health Care and Philosophy, Vol. 16, Iss. 2, 2013-05 ,pp. : 275-280

Springer Publishing Company

Access to resources Recommend Favorite

Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising

By Lee-Wingate Sooyeon Nikki   Xie Ying  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, Iss. 3, 2010-09 ,pp. : 232-246

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Selling a super cosmeceutical: Contextualising risk in direct-to-consumer advertising of BOTOX® Cosmetic

By Mello Susan  

Health, Risk & Society, Vol. 14, Iss. 4, 2012-06 ,pp. : 385-398

Routledge Ltd

Access to resources Recommend Favorite