A Content Analysis of the Portrayal of Mature Individuals in Television Commercials

Author: Peterson R.T.   Ross D.T.  

Publisher: Springer Publishing Company

ISSN: 0167-4544

Source: Journal of Business Ethics, Vol.16, Iss.4, 1997-03, pp. : 425-433

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract