Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?

Author： Polonsky M.J.   Bailey J.   Baker H.   Basche C.   Jepson C.   Neath L.  

Publisher： Springer Publishing Company

ISSN： 0167-4544

Source： Journal of Business Ethics, Vol.17, Iss.3, 1998-02, pp. : 281-294

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