Author： Hardy Stephen Norman Brian Sceery Sarah
Publisher： Emerald Group Publishing Ltd
ISSN： 1755-750X
Source： Journal of Historical Research in Marketing, Vol.4, Iss.4, 2012-11, pp. : 482-509
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Good sport: The relationship and effectiveness of branding and sport
Strategic Direction, Vol. 29, Iss. 9, 2013-08 ,pp. :
Access to resources
Recommend
Interactive Marketing, Vol. 6, Iss. 2, 2004-10 ,pp. :
Positioning and branding your organisation
By Knox Simon
Journal of Product and Brand Management, Vol. 13, Iss. 2, 2004-03 ,pp. :
Tourism destination branding complexity
By Pike Steven
Journal of Product and Brand Management, Vol. 14, Iss. 4, 2005-04 ,pp. :