Marketing as a response to paradox and norms in the 1960s and 1970s

Author： Bourassa Maureen A.   Cunningham Peggy H.   Handelman Jay M.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1755-750X

Source： Journal of Historical Research in Marketing, Vol.5, Iss.1, 2013-01, pp. : 47-70

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