The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market

Author： Kaufmann Hans Ruediger   Zagorac Zorica   Bengoa Dolores Sanchez  

Publisher： Inderscience Publishers

ISSN： 1549-9324

Source： J. for International Business and Entrepreneurship Development, Vol.3, Iss.3-4, 2008-06, pp. : 241-253

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