The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture

Author: Ganguly Boudhayan   Dash Satya Bhusan   Cyr Dianne   Head Milena  

Publisher: Inderscience Publishers

ISSN: 1470-6067

Source: International Journal of Electronic Business, Vol.8, Iss.4-5, 2010-09, pp. : 302-330

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