Measurement and tracking of brand equity in the global marketplace - The PepsiCo experience

Author： Kish Paulette   Riskey Dwight R   Kerin Roger A  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.18, Iss.1, 2001-03, pp. : 91-96

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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