Strategic marketing planning: a twenty-first century perspective

By Keegan Warren J  

International Marketing Review, Vol. 21, Iss. 1, 2004-03 ,pp. : 13-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Transitioning marketing communication into the twenty-first century

By Schultz Don E.   Schultz Heidi F.  

Journal of Marketing Communications, Vol. 4, Iss. 1, 1998-03 ,pp. : 9-26

Routledge Ltd

Access to resources Recommend Favorite

Meeting the information needs of marketing in the twenty-first century

By Culkin Nigel   Smith David   Fletcher Jonathon  

Marketing Intelligence & Planning, Vol. 17, Iss. 1, 1999-02 ,pp. : 6-12

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The first decade: emerging issues of the twenty-first century in consumer marketing

By Fortin David   Uncles Mark  

Journal of Consumer Marketing, Vol. 28, Iss. 7, 2011-11 ,pp. : 472-475

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-first Century

By O'malley Lisa   Prothero Andrea  

Journal of Marketing Management, Vol. 22, Iss. 9, 2006-11 ,pp. : 899-905

Routledge Ltd

Access to resources Recommend Favorite