A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements

Author: Wang Cheng Lu   Chan Allan K.K.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.18, Iss.2, 2001-05, pp. : 145-160

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract