Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA

Author： Alpert Frank Kamins Michael Sakano Tomoaki Onzo Naoto Graham John

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.18, Iss.2, 2001-05, pp. : 160-187

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