Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers

Author： Ko Eunju   Kim Eunyoung   Taylor Charles R.   Kim Kyung Hoon   Kang Ie Jeong  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.24, Iss.5, 2007-09, pp. : 629-651

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