Benevolence in the importer-exporter relationship: Moderating role of value similarity and cultural familiarity

Author: Lee Dong-Jin   Lee Moonkyu   Suh Jaebeom  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.24, Iss.6, 2007-11, pp. : 657-677

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Abstract