Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

Author: Leonidou Leonidas C.   Barnes Bradley R.   Spyropoulou Stavroula   Katsikeas Constantine S.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.27, Iss.5, 2010-09, pp. : 491-518

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Abstract