Interpreting interrelations across multiple levels in HGLM models: An application in international marketing research

Author： Tasoluk Burcu   Dröge Cornelia   Calantone Roger J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.28, Iss.1, 2011-02, pp. : 34-56

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Multiple roles for branding in international marketing

By Wong Ho Yin   Merrilees Bill  

International Marketing Review, Vol. 24, Iss. 4, 2007-07 ,pp. : 384-408

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Benefits and challenges of conducting multiple methods research in marketing

By Davis Donna  

Journal of the Academy of Marketing Science, Vol. 39, Iss. 3, 2011-06 ,pp. : 467-479

Springer Publishing Company

Access to resources Recommend Favorite

The application of marketing research in the Birmingham Dental Hospital

By Harrison J.J.H.   Roberts W.R.   Pinson R   Dorning B  

Journal of Marketing Practice: Applied Marketing Science, Vol. 3, Iss. 1, 1997-01 ,pp. : 33-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International sport marketing: practical and future research implications

By Ratten Vanessa   Ratten Hamish  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 8, 2011-10 ,pp. : 614-620

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Conducting international marketing research in the twenty-first century

By Craig C Samuel   Douglas Susan P  

International Marketing Review, Vol. 18, Iss. 1, 2001-03 ,pp. : 80-90

Emerald Group Publishing Ltd

Access to resources Recommend Favorite