Author: Kabadayi Sertan Lerman Dawn
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.28, Iss.1, 2011-02, pp. : 102-126
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Chryssochoidis George Krystallis Athanassios Perreas Panagiotis
European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. :
A dynamic approach to country-of-origin effect
By Lampert Shlomo I Jaffe Eugene D
European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. :