![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Chan Eleanor Yau Oliver H.M. Chan Robert
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.24, Iss.10, 1990-10, pp. : 44-58
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Orth Ulrich R. Koenig Harold F. Firbasova Zuzana
European Journal of Marketing, Vol. 41, Iss. 3-4, 2007-04 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)