Author: Kaynak Erdener Kucukemiroglu Orsay Hyder Akmal S
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.34, Iss.9-10, 2000-09, pp. : 1221-1241
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Chryssochoidis George Krystallis Athanassios Perreas Panagiotis
European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. :
By Lähtinen Katja Vivanco Dora Alina Samaniego Toppinen Anne
Journal of Product and Brand Management, Vol. 23, Iss. 3, 2014-05 ,pp. :