Interactive or reactive? Marketing with Twitter

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.28, Iss.7, 2011-11, pp. : 491-499

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Strategic interactive marketing of wine ‐ a case of evolution

By Quinton Sarah Harridge-March Sally

Marketing Intelligence & Planning, Vol. 21, Iss. 6, 2003-11 ,pp. : 357-362

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

OMG Ashton Kutcher is, like, a business guy! LOL: Or, how firms can adapt marketing communications to the Twitter generation

Strategic Direction, Vol. 26, Iss. 8, 2010-01 ,pp. : 26-29

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of interactive marketing on commercial customer satisfaction in international financial markets

By File Karen Maru Mack Judith L Prince Russ Alan

The Journal of Business and Industrial Marketing, Vol. 10, Iss. 2, 1995-02 ,pp. : 69-75

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The incorporation of an interactive external environment: an extended model of marketing relationships

By Polonsky Michael Jay

Journal of Strategic Marketing, Vol. 7, Iss. 1, 1999-03 ,pp. : 41-55

Routledge Ltd

Access to resources Recommend Favorite

Interactive media face artificial consumers and marketing theory must re-think

By Gatarski Richard Lundkvist Anders

Journal of Marketing Communications, Vol. 4, Iss. 1, 1998-03 ,pp. : 45-59

Routledge Ltd

Access to resources Recommend Favorite