Developing the value perception of the business customer through service modularity

Author: Rahikka Emmi   Ulkuniemi Pauliina   Pekkarinen Saara  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.26, Iss.5, 2011-06, pp. : 357-367

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Abstract