Author: Silva-Risso Jorge M Bucklin Randolph E
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.13, Iss.6, 2004-06, pp. : 442-452
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Targeted promotions using scanner panel data
By Ghosh Amit K
Journal of Product and Brand Management, Vol. 6, Iss. 6, 1997-06 ,pp. :