Capturing the effects of coupon promotions in scanner panel choice models

Author: Silva-Risso Jorge M   Bucklin Randolph E  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.13, Iss.6, 2004-06, pp. : 442-452

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract