Online satisfaction, trust and loyalty, and the impact of the offline parent brand

Author： Horppu Marianne   Kuivalainen Olli   Tarkiainen Anssi   Ellonen Hanna-Kaisa  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.17, Iss.6, 2008-09, pp. : 403-413

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