Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through "green innovation"

Author： Hillestad Tore Xie Chunyan Haugland Sven A.

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.19, Iss.6, 2010-09, pp. : 440-451

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