The Gay Family in the Ad: Consumer Responses to Non-traditional Families in Marketing Communications

By Borgerson Janet L.   Schroeder Jonathan E.   Blomberg Britta   Thorssén Erika  

Journal of Marketing Management, Vol. 22, Iss. 9, 2006-11 ,pp. : 955-978

Routledge Ltd

Access to resources Recommend Favorite

Explaining Individual and Task Differences in Consumer Attitudes toward Ambiguity

By Taylor K.A.  

Marketing Letters, Vol. 11, Iss. 2, 2000-05 ,pp. : 119-129

Springer Publishing Company

Access to resources Recommend Favorite

Consumer social responses to CSR initiatives versus corporate abilities

By Feldman Percy Marquina   Vasquez-Parraga Arturo Z.  

Journal of Consumer Marketing, Vol. 30, Iss. 2, 2013-03 ,pp. : 100-111

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Testing FMCG innovations: experimental real store versus virtual

By Bressoud Etienne  

Journal of Product and Brand Management, Vol. 22, Iss. 4, 2013-07 ,pp. : 286-292

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer responses to East-West writing system differences: A literature review and proposed agenda

By Hernandez Monica D.   Minor Michael S.  

International Marketing Review, Vol. 27, Iss. 5, 2010-09 ,pp. : 579-593

Emerald Group Publishing Ltd

Access to resources Recommend Favorite