Rethinking brand management: the role of "brand chartering"

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.6, Iss.1, 1997-01, pp. : 64-77

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Re-thinking brand management: the role of "brand chartering"

By Macrae Chris

Marketing Intelligence & Planning, Vol. 14, Iss. 7, 1996-07 ,pp. : 46-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

From remoteness to recognition: The role of brand management

Strategic Direction, Vol. 27, Iss. 9, 2011-08 ,pp. : 10-12

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand alliances: the role of brand concept consistency

By Lanseng Even Johan Olsen Lars Erling

European Journal of Marketing, Vol. 46, Iss. 9, 2012-09 ,pp. : 1108-1126

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of brand love in consumer-brand relationships

By Albert Noel Merunka Dwight

Journal of Consumer Marketing, Vol. 30, Iss. 3, 2013-04 ,pp. : 258-266

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Reinventing the LG brand: a manifesto for corporate brand management

By Khan Bilal Mustafa

J. for International Business and Entrepreneurship Development, Vol. 5, Iss. 3, 2011-01 ,pp. : 199-231

Inderscience Publishers

Access to resources Recommend Favorite