Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference prices

Author: Vaidyanathan Rajiv   Aggarwal Praveen   Jr Donald E Stem   Muehling Darrel D   Umesh U.N.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.9, Iss.3, 2000-03, pp. : 179-192

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Abstract