Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea

Author： Yu Hyunjae (Jay) Paek Hye-Jin Bae Bumjun

Publisher： Emerald Group Publishing Ltd

ISSN： 1066-2243

Source： Internet Research: Electronic Networking Applications and Policy, Vol.18, Iss.5, 2008-10, pp. : 454-476

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