Author： Fuchs Hans Joachim
Publisher： Emerald Group Publishing Ltd
ISSN： 1355-5855
Source： Asia Pacific Journal of Marketing and Logistics, Vol.15, Iss.3, 2003-03, pp. : 20-33
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
New brands diluting the personality of existing brands
The Journal of Brand Management, Vol. 20, Iss. 7, 2013-07 ,pp. :
By Burnett John Hutton R. Bruce
Journal of Product and Brand Management, Vol. 16, Iss. 5, 2007-08 ,pp. :
New Brands: Near-Instant Loyalty
By Ehrenberg Andrew Goodhardt Gerald
Journal of Marketing Management, Vol. 16, Iss. 6, 2000-07 ,pp. :
Managing Brands in Asia – New Directions
Asia Pacific Business Review, Vol. 17, Iss. 3, 2011-07 ,pp. :