Brand Salience and Customer Defection in Subscription Markets

Author: Romaniuk Jenni   Sharp Byron  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.19, Iss.1-2, 2003-02, pp. : 25-44

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract