A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market

Author： Abou Aish Ehab M.   Ennew1 Christine T.   McKechnieb Sally A.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.19, Iss.9-10, 2003-11, pp. : 1021-1042

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