Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Author: Vallaster Christine   de Chernatony Leslie  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.21, Iss.1-2, 2005-02, pp. : 181-203

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract