Author: Gounaris Spiros Dimitriadis Sergios Stathakopoulos Vlasis
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.21, Iss.7, 2005-08, pp. : 669-700
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Schramm-Klein Hanna Swoboda Bernhard Morschett Dirk
Journal of Customer Behaviour, Vol. 6, Iss. 1, 2007-03 ,pp. :