Author： Tadajewski Mark
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.25, Iss.1-2, 2009-02, pp. : 191-217
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Political marketing and the marketing concept
By O'Cass Aron
European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. :
Access to resources
Recommend
Perceptions of the Societal Marketing Concept
European Journal of Marketing, Vol. 23, Iss. 6, 1989-06 ,pp. :
The marketing concept: quo vadis?
European Journal of Marketing, Vol. 10, Iss. 3, 1993-12 ,pp. :
The value concept and relationship marketing
By Ravald Annika Grönroos Christian
European Journal of Marketing, Vol. 30, Iss. 2, 1996-02 ,pp. :
Marketing: Concept and Function
European Journal of Marketing, Vol. 23, Iss. 3, 1989-03 ,pp. :