The Impact of Market Orientation on the Internationalization of Retailing Firms: Tesco in Eastern Europe

Author: Rogers Helen   Ghauri Pervez   George Katharine  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.15, Iss.1, 2005-01, pp. : 53-74

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Abstract