Impact of market entry and competitive structure on store switching/store loyalty

Author: Seiders Kathleen   Tigert Douglas J.  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.7, Iss.3, 1997-07, pp. : 227-247

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract