Integrated marketing communications: How can we measure its effectiveness?

Author: Reinold T.   Tropp J.  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.18, Iss.2, 2012-04, pp. : 113-132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract