Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran

By Feiz Davood   Fakharyan Meysam   Jalilvand Mohammad Reza   Hashemi Marzieh  

Journal of Islamic Marketing, Vol. 4, Iss. 1, 2013-03 ,pp. : 101-125

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

By Snipes R.L.  

Journal of Business Ethics, Vol. 19, Iss. 3, 1999-04 ,pp. : 273-285

Springer Publishing Company

Access to resources Recommend Favorite

Utilitarian and hedonic promotional appeals of 99-ending prices

By Gaston-BretonCharlotteDepartment of Marketing and Communication   ESCP Europe Madrid Campus   Madrid   Spain   DuqueLola C.Department of Business Administration   University Carlos III   Madrid   Spain  

European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. : 212-237

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How humor in advertising works: A meta-analytic test of alternative models

By Eisend Martin  

Marketing Letters, Vol. 22, Iss. 2, 2011-06 ,pp. : 115-132

Springer Publishing Company

Access to resources Recommend Favorite

Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness

By Dahlén Micael  

Journal of Marketing Communications, Vol. 8, Iss. 2, 2002-06 ,pp. : 115-125

Routledge Ltd

Access to resources Recommend Favorite