Entering the quagmire: examining the 'meaning' of integrated marketing communications

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.2, Iss.3, 1996-09, pp. : 159-172

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Globally integrated marketing communications

By Grein Andreas F. Gould Stephen J.

Journal of Marketing Communications, Vol. 2, Iss. 3, 1996-09 ,pp. : 141-158

Routledge Ltd

Access to resources Recommend Favorite

Integrated marketing communications and social marketing

By Dahl Stephan Eagle Lynne Low David

Journal of Social Marketing, Vol. 5, Iss. 3, 2015-07 ,pp. : 226-240

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The planning and implementation of integrated marketing communications

By Caemmerer Barbara

Marketing Intelligence & Planning, Vol. 27, Iss. 4, 2009-06 ,pp. : 524-538

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated marketing communications measurement and evaluation

By Ewing Michael

Journal of Marketing Communications, Vol. 15, Iss. 2-3, 2009-04 ,pp. : 103-117

Routledge Ltd

Access to resources Recommend Favorite

Nation branding and integrated marketing communications: an ASEAN perspective

By Dinnie Keith Melewar T.C. Seidenfuss Kai-Uwe Musa Ghazali

International Marketing Review, Vol. 27, Iss. 4, 2010-01 ,pp. : 388-403

Emerald Group Publishing Ltd

Access to resources Recommend Favorite