Author: Maltz Elliot Menon Anil Wilcox James
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.14, Iss.2, 2006-06, pp. : 147-164
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract