Connection, trust, and commitment: dimensions of co-creation?

Author: Randall Wesley   Gravier Michael   Prybutok Victor  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.19, Iss.1, 2011-02, pp. : 3-24

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract