The impact of relation-specific investment on channel relationship performance: evidence from China

Author: Zhao Yanhui   Wang Guocai  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.19, Iss.1, 2011-02, pp. : 57-71

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract