How consumers value transactions that entail using windfall money to offset missed price discounts

Author： Chatterjee Subimal Jiraporn Napatsorn Heath Timothy B. Ierlan Magdoleen Pitman Glenn A.

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.5-6, 2014-05, pp. : 1113-1132

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