National versus local brands: Examining the influences of credence and experience services on customer perceptions of quality in a franchise context

Author： Jeon Hyo-Jin Jean Dant Rajiv P. Gleiberman Aaron M.

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.7-8, 2014-07, pp. : 1511-1535

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