Tactical deception in covert selling: A persuasion knowledge perspective

Author: Xie Guang-Xin   Boush David M.   Liu Raymond R.  

Publisher: Routledge Ltd

E-ISSN: 1466-4445|21|3|224-240

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.21, Iss.3, 2015-05, pp. : 224-240

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Abstract