Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry

Author: Narteh Bedman   Odoom Raphael  

Publisher: Routledge Ltd

E-ISSN: 1533-2977|36|2|112-135

ISSN: 1533-2969

Source: Services Marketing Quarterly, Vol.36, Iss.2, 2015-04, pp. : 112-135

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Abstract